INSPIRE. CONNECT. INNOVATE. SCALE.
Sustainability is more than just a buzzword - it’s a demand. Top brands in fashion, automotive, and home goods are searching the globe for innovative materials to meet this ever increasing demand from consumers. The quality of alternatives to animal materials has improved significantly in the last decade, but there is a need for more innovation and scalable solutions.
The Material Innovation Initiative fast tracks innovation in next gen materials for the fashion, automotive, and home goods industries with a focus on replacing animal-based materials. Our work encompasses improving the sustainability of existing fibers, such as synthetics and cellulose, and seeding plant-based and lab-grown innovations.
IMPROVE THE PAST
CREATE THE FUTURE
We work with entrepreneurs, scientists, academics, brands, and retailers to bring better materials to market. This includes not only new innovations, but also improving on the circularity of materials commonly used as alternatives to animal materials.
Sustainable materials are no longer the pleather of the 1980s. Advancements in technology are already revolutionizing the materials industry, from mushroom-based leather to lab-grown silk and wool. The Material Innovation Initiative accelerates the development of sustainable options and collaborates with industry to increase the use of these materials.
Consumers are demanding better and more sustainable products and brands and retailers are eager to meet this demand. Innovators are working on new technology to make this happen but even more innovation is needed.
The timing is ideal.
Numerous companies are creating sustainable and cruelty-free materials. These are just a few of the innovations changing the materials industry. We are living in the next industrial revolution and this time it will be a clean one!