LOVR, plant-derived leather, next-gen leather, alternative leather, sustainable leather.
LOVR
Material Name: 

LOVR

Biomimicry: 

Leather

Main Input: 

Plant-derived

Founded: 

2021

HQ: 

Germany

TRL: 

2/5

Founder(s): 

Montgomery Wagner, Julian Mushövel, Lucas Fuhrmann.

Website: 
About the Company

LOVR has created an alternative to leather that is completely plastic-free, recyclable, and biodegradable. According to LOVR, this material saves over 99% CO2 compared to leather.

Material

LOVR is made from agricultural waste of industrial hemp cultivation in Germany. Hemp works as an efficient carbon sink, has a high density of cultivation, and its availability in the European Union is increasing due to the growing CBD market. LOVR takes a by-product that would otherwise be discarded and turns it into a malleable, non-abrasive, and soft material.

Technology

The manufacturing process of LOVR enables continuous production using existing machinery. The result is a single-layer material that requires neither a substrate nor a coating, thereby offering customers benefits like variability and processability.

Applications

Footwear, Accessories, Interiors, Automotive.

Selected Brand Partnerships

LOVR is open for collaborations.

LOVR swatch.

LOVR swatch.

Wallets made with LOVR.

Wallets made with LOVR.

Images: LOVR.