A study by the Material Innovation Initiative, in collaboration with North Mountain Consulting Group, found that 90% of respondents would prioritise a leather alternative product and 70% reported a “high likelihood of purchasing”.
August 19, 2021
Cultivate special seeds that, instead of plants, sprout leather; and take samples from animals without harming them, and multiply them in test tubes. Dozens of start-ups, scientists, and engineers work on the artificial materials of a future that is already almost present.
Transitioning into a mainstream rather than a specialty segment, ecologically sound approaches to apparel manufacturing can be found in brands that claim full sustainability and others that launch capsule collections based in greener practices.
June 11, 2020
Nicole Rawling talks about how MII started, the story of how she went from practicing law to starting a material science organization, why replacing animal-derived materials is necessary, the challenges in the space, and how material innovation is complementing agricultural innovation we are seeing in the food industry.
September 17, 2021
Sydney Gladman talks about the problem surrounding animal-derived materials, some of MII's researches concerning consumer perceptions, silk, and a hefty state of the industry report, and how the company is looking to hire someone whose sole focus will be on environmental impact assessments and providing clarity on the sustainability of materials.
May 7, 2021
Stephanie Downs and Nicole Rawling talk about factors they look at when evaluating startups, the interwoven complexity of sustainability, the support from large brands, the potential that lies in material entrepreneurship, etc., and what terms such as 'non-animal leather' could mean for the future marketing of next-gen materials entering the space.
October 21, 2020
September 8, 2021
August 2, 2021
June 22, 2021
June 4, 2021
May 4, 2020
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