< Back to List of Innovators
Unreal Fur, MII Next-gen Materials, Next-gen Fur, Alternative Fur.
Unreal Fur
Material Name: 

n/a

Biomimicry: 

Fur

Main Input: 

Recycled material

Founded: 

2011

HQ: 

Australia

TRL: 

5/5

Founder(s): 

Gilat Shan

Website: 

https://unrealfur.com/

About the Company

Unreal Fur is a Melbourne-based, faux fur label founded in 2011 with the goal of ending the use of real fur in the fashion industry. Unreal Fur products are stocked globally in over 20 countries, 100 cities, and 450 stores. In 2021, Unreal Fur launched an eco-conscious line of faux shearling wool. Select styles are made of recycled fibres and water bottles. They plan to implement these materials across all future collections.

Material

Recycled fibers and recycled water bottles

Technology

​

Applications

Fashion

Selected Brand Partnerships

None currently known.

Unreal Fur coat from 2021 Eco Capsule. MII Next-gen Materials, Next-gen Fur, Alternative Fur.

​

Unreal Fur coat from 2021 Eco Capsule. MII Next-gen Materials, Next-gen Fur, Alternative Fur.

​

Unreal Fur coat from 2021 Eco Capsule. MII Next-gen Materials, Next-gen Fur, Alternative Fur.

​

Images: Unreal Fur.

< Back to List of Innovators