< Back to List of Innovators
ettitude clean bamboo, Next-gen silk, alternative silk, alternative textile.
Ettitude
Material Name: 

CleanBamboo™

Biomimicry: 

Silk

Main Input: 

Plant-derived

Founded: 

2014

HQ: 

United States

TRL: 

5

Founder(s): 

Phoebe Yu

Website: 

https://www.ettitude.com/

About the Company

Founded in 2012, Ettitude is a direct-to-consumer sustainable lifestyle brand offering modern bedding, bath, and sleep essentials made from 100% organic bamboo.

Material

CleanBamboo™ is ettitude’s propriety lyocell fabric manufactured from bamboo sourced from Forest Stewardship Council (FSC) certified farms. This material is soft, silky, and cooling.

Technology

CleanBamboo™ is a bamboo fiber made with non-toxic solvents using a closed-loop water system.

Applications

Bedding, bath, sleepwear

Selected Brand Partnerships

None currently known.

Ettitude's moss signature sateen duvet cover made with Clean Bamboo™.

Ettitude's moss signature sateen duvet cover made with Clean Bamboo™.

Ettitude's black nightwear made with Clean Bamboo™.

Ettitude's black nightwear made with Clean Bamboo™.

Ettitude's slate signature sateen bedding set made with Clean Bamboo™.

Ettitude's slate signature sateen bedding set made with Clean Bamboo™.

​

< Back to List of Innovators