BUILDING THE NEXT-GEN MATERIALS INDUSTRY
The Material Innovation Initiative accelerates the development of next-gen materials for the fashion, automotive, and home goods industries. We work to replace animal-derived materials with plant-based and lab-grown innovations, and to shrink the environmental footprint of existing fibers, such as synthetics and cellulose.
The transformation of orange peel and algae into fabric and grape residue into plant-based leather are just a few of the great ideas that have been realized. I’m convinced that technical innovations will be the solution to many of the environmental challenges the textile industry is facing and will contribute to a more sustainable consumption.
Karl-Johan Persson, H&M Group
It’s only by working together that we will be able to deliver a systemic shift in the way our industry tackles urgent sustainability challenges and proactively design a future we can all believe in.
Nick Beighton, CEO, ASOS
Globally, people are becoming more aware of the impacts their everyday choices can have on the environment. We've seen that small, thoughtful decisions and initiatives can have big impacts and the move toward animal-free fashion around the world is one example of this.
Alyssa Whited, Global Director of Marketing, Call It Spring