The Material Innovation Initiative accelerates the development of next-gen materials for the fashion, automotive, and home goods industries. We work to replace animal-derived materials with plant-based and lab-grown innovations, and to shrink the environmental footprint of existing fibers, such as synthetics and cellulose.



​We research across industries to identify untapped sources, especially in biological materials.  We publish industry white papers, technology overviews, and readiness assessments to identify key areas for additional research. We collaborate with material manufacturers and biotech companies to provide information on impact through innovation.


The transformation of orange peel and algae into fabric and grape residue into plant-based leather are just a few of the great ideas that have been realized. I’m convinced that technical innovations will be the solution to many of the environmental challenges the textile industry is facing and will contribute to a more sustainable consumption.

Karl-Johan Persson, H&M Group



We connect entrepreneurs and startups to venture capitalists and brand partnership opportunities to accelerate the commercialization of next-gen materials. We identify whitespace opportunities for new companies to form and assists in creating founding teams and connecting them with the resources they need to thrive.


It’s only by working together that we will be able to deliver a systemic shift in the way our industry tackles urgent sustainability challenges and proactively design a future we can all believe in.

Nick Beighton, CEO, ASOS



We conduct global quantitative and qualitative research to better understand consumer perception and improve marketing efforts for next-gen materials. We help innovators and brands expertly communicate with consumers about  sustainable innovations in the materials industry.


Globally, people are becoming more aware of the impacts their everyday choices can have on the environment. We've seen that small, thoughtful decisions and initiatives can have big impacts and the move toward animal-free fashion around the world is one example of this.

Alyssa Whited, Global Director of Marketing, Call It Spring



​To support the growth of the market for next-gen materials, we are creating an industry ecosystem of retailers, brands, entrepreneurs, scientists, investors, advisors, academia, business incubators, raw material suppliers, mills, and nonprofits. We are at the center of the ecosystem to accelerate industry-side change. By expediting innovation, materials can meet the quality, sustainability, and price point that the industry demands.