Wolverine Worldwide
Global Vice President of Innovation

Barry McGeough is a Senior leader of Fortune 500 companies in the footwear, apparel, and technology sectors developing branded innovation led product growth strategies for some of the worlds most iconic outdoor and performance brands, been granted multiple patents, created award winning footwear and gear, and worked to develop pioneering connected and wearable devices for Outdoor and Olympic athletes at both The North Face and Speedo.

Upon establishing the Innovation Next division at PVH he was invited to lead Strategic Partnerships at Googles’ prestigious ATAP division building UI and UX solutions for globally recognized apparel, accessories, and enterprise brands in both connected product and connected experience, helping usher in the new IoT era of Ambient Computing with technologies like Jacquard and Solis.

As Global Vice President of Advanced Concepts and Innovation at Wolverine Worldwide he has established a brand centric high impact operating model that drives the company’s diverse portfolio of brands to productize a growth portfolio of advanced materials, sustainable solutions and emerging consumer centric technologies that accelerate the execution of innovations in both physical product and digital transformation.