Lenzing Group
Senior Business Development Manager

Daren Abney joined Lenzing Fibers Inc. in January 2021 as Senior Business Development Manager. In this role, he is focused on working with North American brands and their suppliers in the procurement of Lenzing’s sustainably innovative fibers, with a segment focus on the denim market.

Prior to Lenzing, Daren worked as Senior Membership Manager at the Better Cotton Initiative (BCI) for nearly seven years where he was responsible for the recruitment of new BCI members with a focus on Retailers & Brands, delivering member services and overseeing a global BCI member engagement strategy which included member-led communications, the development of membership marketing approaches, global events, and materials. Prior to BCI, Daren was the Global Membership Manager at Textile Exchange for six years, focused on sustainability-related issues for the textile supply chain. Daren has a BA in Advertising and Marketing from Texas Tech University, an MBA from West Texas A&M University and is based in Texas.

For over 80 years, Lenzing Fibers has produced wood-based cellulosic fibers, leading the market in textile innovation and sustainability. With wood as our natural resource, Lenzing’s solutions are as inventive as they are effective when it comes to caring for our partners’ success, our planet’s protection, and people’s needs in everyday life. Key branded products include TENCEL™ Lyocell, TENCEL™ Modal, and LENZING™ ECOVERO™ Viscose, with a range of technologies like REFIBRA™, True Carbon Zero, and more. In addition to our responsible production process and unique resource-conserving technologies, our certified bio-based fibers are compostable and biodegradable, and therefore can fully revert back to nature. Together, with our industry partners across sectors of fashion, beauty care, home textiles, cleaning, and hygiene, we think beyond fiber to create more than just the best products, but also solutions that protect our planet and improve our quality of life.