Originally from just outside of north London England, Joey's first break in fashion came in Melbourne Australia as an accessories designer for Crumpler. Upon graduating with a BA Honors in industrial design, Joey relocated to Vancouver Canada. He landed back in the industry working as a technical bags developer for MEC & most recently the accessories lead for tentree. It was during his time at tentree where his job took him to working with factories across Vietnam and China. On a business trip to China in 2018 Joey met with a factory in Guangzhou. It was on this trip where the conversation to start a green factory model developed. After another trip to China In late 2019, Joey decided to quit his job in Canada to start @Veshinfactory. Currently Joey resides in Costa Rica where he is looking to start a second Veshin Factory.